Create Engaging Content With TikTok 'Sounds For Business'

TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation.

TikTok is a home to small businesses, with 58% of TikTok users saying that they discover new brands and products on the platform, and 44% saying they immediately went out to buy something they discovered on the platform.

58% of TikTok users say they discover new brands and products on the platform

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The collection includes a mix of music, voiceovers, and other sounds to help small businesses create quick and engaging content. TikTok partnered with Elias Audio Branding, a subsidiary of Universal Production Music to launch the new collection.

Sound is the universal language of TikTok that sparks global trends, inspires endless creativity, and unifies communities around the world. The sound-on nature of TikTok has also inspired brands to engage audiences in new and surprising ways. If properly utilized, music can contribute to brand awareness and favorability.

Sound is the universal language of TikTok that sparks global trends, inspires endless creativity, and unifies communities around the world

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Therefore it makes total sense that the platform is now seeking to make it easier to leverage sound, or should I even say sound that will not make the legal department freak out over copyright. The sounds are cleared for commercial use on TikTok, so businesses do not have to obtain licenses on their own.

“Sounds for Business are designed to help small businesses create easy, fun, and engaging content to help them show up and stand out,” the company wrote in a blog post. “With a track list of 10 custom sounds that prompt the community to show off their most popular products, packing, and shipping process, reasons to shop small, and other directional queues, it’s easier than ever to create engaging content.”

The new Sounds for Business collection is available in TikTok’s Commercial Music Library and can be used in both organic and paid content to highlight products and engage new audiences.

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