Here are three things you need to know in order to build better engagement on Facebook in 2019.
If there were a subscription fee on Facebook, YouTube, Pinterest, or Google Maps, how much would people be willing to pay? A recent study from McGuffin has the answers.
Snapchat partnered with Murphy Research to release Apposphere, a quantitative and qualitative study to understand how and why people use certain apps. Hint: Snapchat makes people feel happy!
If you're wondering how you can get more engagement from Facebook in 2019, here are three key factors that will help you figure it out.
Millennials are the new power customers. The latest study commissioned by Snapchat looks into what triggers them, how they like to pay and what they are more likely to spend on. Guess what, Millennials love to shop. …
Quintly analysed over 44k Instagram Business profiles and nearly 9 million Instagram posts. Here is what it found.
According to a new study from Shutterstock, brands are shying away from the traditional look of stock photography, and are preferring more diverse less traditional, and more modern depictions of society.
Before you get all defensive, this is exactly what it sounds like. Your obsessive taking of selfies could mean only one thing: Selfitis.
A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem to like Instagram more. Snapchat counts as many as 150 million active users. Its main rival, Instagram, has …
A team of researchers from the University of Southern Carolina and Indiana University set out to determine how many Twitter accounts were bots. It turns out, 15% of all accounts are not humans. To do so, they …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
A lot has changed in the last year, in terms of how people share video on social media. It's not only because of the rise of live-video on Periscope, Meerkat, and more recently Facebook and YouTube, …
In the very crowded and competitive marketing landscape, many marketers get worked up when they're tasked with reaching Millennials. While popular beliefs have it that social media is where they should concentrate their efforts, a new study brings …
Instagram is one of the trendiest social media platforms, and rightly so... because it has been working very hard on making itself better for users and brands. And the latter might also be the direct cause of the …
All major social platforms have been working on ways to facilitate communication between businesses and customers and the ability to conduct customer service. Obvious examples are Facebook's support to customer service messages through its Messenger app, or Twitter's …
Forget #nofilter! Anyone who loves Instagram and uses it often, will know that one of the top elements that makes an image successful or not, is the filter that one might apply to it. We …