In a quest to learn more about how people use Instagram and best practices on the platform, quintly analysed over 44k Instagram Business profiles and nearly 9 million Instagram posts. Here is what it found.
With over 1 billion users across the globe, Instagram is used by people in so many different ways and with different goals. Social media analytics company quintly carried out a study in which it analysed the usage of Instagram by looking at the performance of 44,432 Instagram Business profiles and over 8.9 million posts between January 1 and September 30, 2018.
The study looked at things like follower development, post type performance, the length of posts, usage of hashtags and emojis, posting times, and more.
Here are the main findings:
Instagram Profiles Grew Up To 33% This Year
Overall growth for all analysed profiles in the study spans from 17% to 33% if it’s broken down into the different profile groups that Quintly analysed.
Videos Received Up To 21% More Interactions
While images are the most common post type on Instagram, how do they compare in terms of interactions (sum of likes and comments) to other post types like carousels, or videos? The short answer is that they pretty much can’t keep up.
Taking a look at the performance of each format is revealing:
31% Of Posts Had Lengthy Post Descriptions
It comes as a surprise that 31% of all Instagram posts analysed for the study have more than 300 characters in their description. This is strange if you think that Instagram is “all about browsing, getting visual inspiration and quick entertainment.” Is it? What are your thoughts on this?
Surprise? 1% of posts had absolutely no description at all. And guess what: Posts with shorter descriptions fared better.
1-3 Hashtags Were Used The Most
A mainstay of Instagram posting – and perhaps overdone rather often, hashtags on Instagram “are a vital way to easily find your posts.” Hashtags can help content stand out potentially, and become more visible. How many hashtags should one use?
You can download the full study here.
Image credit: quintly
You might also like
More from Experts Talk
Top 6 Clubs You Never Heard Of That You Need To Join On Clubhouse
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are …
Welcome To Clubhouse: An Insider’s Look
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …