Which Are The Most Popular Instagram Filters?

Forget #nofilter! Anyone who loves Instagram and uses it often, will know that one of the top elements that makes an image successful or not, is the filter that one might apply to it. We all have our favourite filters, but which are the most popular ones?

#BeatTheBuzz: The world’s greatest agencies and most exciting brands gather in London, on April 14th. Book your place now!

My favourite filter to use on Instagram is X-Pro II. I love its warmth, contrast and the vignetting that really makes my subject stand out! But apparently X-Pro II isn’t very popular – It isn’t actually popular at all!

In a recent study by social-design program Canva looking at the most popular filters worldwide Clarendon is actually the most used by a long shot. It is not only the most widely-used in the U.S. but also all over the world.

According to @Canva, Clarendon is the most popular #Instagram filter worldwide!

Click To Tweet

If you like our stories, there is an easy way to stay updated:
Follow @wersm

For the study, Canva looked at over 1 million posts on Instagram, and also found that:

– The most engaging filter for selfies is actually #nofilter (Normal), with an average of 78 Likes per image whereas for #food, the most engaging is Skyline.
– The most engaging filter for #fashion is Kelvin, with an average of 162 Likes.
– In terms of images of nature, Valencia is the most popular – Valencia was also generally one of the most popular across the U.S. and worldwide.
– Gingham, Juno and Lark were second most popular in the most states followed by Valencia. Worldwide Juno, Valencia and Gingham were the most popular and Lark was third.