Here are three things you need to know in order to build better engagement on Facebook in 2019.
Every year, hundreds of tips are shared on how to succeed with Facebook. BuzzSumo conducted a study in which more than 777 million posts from last year were analyzed, and based on the study’s results, here are the three most important factors to consider in your Facebook posting strategy.
1. What type of content is more successful on Facebook?
Out of the studied posts, video content was the most successful. Videos have been becoming increasingly popular in the last few years, and their engagement exceeds other formats by 59%. If you don’t work with video, you should change that and start focusing on it.
Facebook marketing expert, Mari Smith, says, that “Increasing engagement doesn’t mean posting more posts on your Facebook, but trying to get more reach and engagement. Posting less is sometimes better, and focus on the ROI of each post. Combine content so that you have 70% videos, 20% image posts and 10% link posts.”
2. What is the best time to post on Facebook?
There is no clear answer to this question or any rule that everyone can follow all the time, but the best time to publish varies by account or the type of activity, the region, and country in which you are operating, the behavior of your fans, and many other factors.
However, the results of BuzzSumo’s study showed the best time to be between 9 and 11 pm, and the days that bring the most engagement to posts to be Saturday and Sunday.
As always, take this information with a pinch of salt, explore your own data, and follow your audience’s behavioral patterns.
3. How long should posts be on Facebook?
BuzzSumo’s study showed that shorter posts of around 50 characters and videos 3-5 minutes were more successful.
The last important tip is to be constantly inspired by research, and to keep educating yourself on what’s changing. Social media is constantly evolving, and you should always take into account the results of your statistics, your goals, and your market.