YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
Please welcome this week’s 12 Questions Expert Spotlight guest, Co-Founder at Vamp, Aaron Brooks.
In an effort to promote more meaningful conversations with their customers, Lush, the popular cosmetics brand is quitting social media altogether.
Please welcome this week’s 12 Questions Expert Spotlight guest, CEO and Founder of the recently-launched online marketplace for Asian Social Influencers - FlashFomo - David Nicholls.
It seems like everyone's an "influencer" nowadays. Therefore, every business needs to understand the value that working with one might have for them.
What is the importance of brand reputation on social media, and how does one keeping it safe and sound? Read on for more.
Q-83 is a platform that allows influencers to automate the sharing of their Instagram business account insights and metrics with agencies and brands.
What should you know about influencers, prepare for activities involving them, and avoid common mistakes? Take a look at this guide and start planning your next influencer marketing campaign!
According to reports, Facebook is testing a "Branded Content Matching" search engine to help marketers and creators connect, and to work together to create sponsored content on the platform.
No matter what products you sell or what services you provide, the holidays represent an opportunity. There is always a way for a clever business to tailor its marketing for the holiday season, especially when …
Advertisers and marketers have become lazy. Today's campaigns are less about the idea, and more about paid distribution. And in this game, influencers are becoming kings. But are they worth your advertising dollars? In 2017, the …
Influencer marketing has moved from YouTube to Instagram. Part of this shift is only about following trends, but it also (mainly) exists because Instagrammers are, for the moment, cheaper than YouTubers. But is it a good …
Before marketers start sharing content on social, they examine, evaluate, and pick, the platforms that are right for them. In short, most will be choosing the platforms where their audience hang out. While Facebook covers pretty much …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
Instagram knows that the best way to grow its community, is to help its members discover more content they will like. Now, it looks like the company is testing a new way to suggest similar photos when …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
In light of the growing distrust towards any sort of branded content, Influencer Marketing has been stamped as the pot of gold at the end of the rainbow. And on paper, it makes sense. Influencers have …