Instagram knows that the best way to grow its community, is to help its members discover more content they will like. Now, it looks like the company is testing a new way to suggest similar photos when you browse accounts you follow.
Content discovery has always been the best way to hold users’ attention. At that game, Facebook is king, but Instagram has been working hard lately – and after improving its Explore tab, it seems it’s now about to roll out a new tool that will suggest similar photos to what you are already looking at.
The feature was brought to our attention by Laurent Francois, Executive Creative Strategist at RE-UP in London. Laurent tweeted about his find and explained how the new feature is a great step forward for more affinity marketing:
Pretty interesting move regarding affinity marketing / creative work agencies and brands will do. https://t.co/j0ggQ1ZHl8
— Laurent François (@lilzeon) January 9, 2017
I find this new content suggestion very exciting. It will definitely help users discover more accounts, and can become an essential tool for brands looking for more potential influencers.
[wysija_form id=”5″]
More from Instagram
The Real Reason Why Instagram Ditched The IGTV Button
Despite all the rumors, there is a very simple reason why Instagram decided to remove the IGTV button from its …
Instagram Brings Direct Messages To The Web
Instagram is bringing Direct Messages to the web, with a small percentage of users getting access to the feature at …
Instagram Adds Three New Boomerang Modes
Instagram has announced the addition of three new creative Boomerang modes, plus the ability to "trim and tweak your Boomerang."
