Instagram knows that the best way to grow its community, is to help its members discover more content they will like. Now, it looks like the company is testing a new way to suggest similar photos when you browse accounts you follow.
Content discovery has always been the best way to hold users’ attention. At that game, Facebook is king, but Instagram has been working hard lately – and after improving its Explore tab, it seems it’s now about to roll out a new tool that will suggest similar photos to what you are already looking at.
The feature was brought to our attention by Laurent Francois, Executive Creative Strategist at RE-UP in London. Laurent tweeted about his find and explained how the new feature is a great step forward for more affinity marketing:
Pretty interesting move regarding affinity marketing / creative work agencies and brands will do. https://t.co/j0ggQ1ZHl8
— Laurent François (@lilzeon) January 9, 2017
I find this new content suggestion very exciting. It will definitely help users discover more accounts, and can become an essential tool for brands looking for more potential influencers.
You might also like
More from Instagram
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Cristiano Ronaldo Is Now Most-Followed Person On Instagram Ever
About six months after becoming the most-followed person on Instagram, Ronaldo has become the most-followed person ever on the platform.
Instagram Extends Reach Penalties To Include Potentially Harmful Content
Instagram is taking more decisive action against posts that may contain bullying or hate speech or that may encourage violence.
Instagram Expands Remix Feature To All Public Videos
Instagram users can now remix just about any video that has been publicly posted on the platform after January 20 …