There's nothing more moving than a well-executed campaign that supports a noble cause. Such is the case of Mended Little Heart's latest campaign, Give A Fuller Life, which wants to raise money for sick children. The whole idea of …
In case you were wondering, you can head straight to East London's Shoreditch High Street and see it for yourself. Keep reading for the details. In the lineup for Valentine's day, brands try to woo customers with …
The hungry cannot be fed on Likes or Shares. And we all know that 'clicktivism' usually doesn't work. At least not in the way it intends. But if you take part in Land O'Lakes's recent …
A campaign that has caught the attention of me and millions of others this week #MissingType is quickly becoming one of the most popular social media campaigns of the year. A global initiative, led by …
Luxury brands are not often the type to pioneer in the digital landscape, especially when it comes to platforms like Snapchat. But, this is what Tiffany, the luxury jeweller, has just done by investing over …
Sometimes when you look at social campaigns, you can't help but think "What were they thinking?!" Examples of poorly-timed, ill-suited or unwitty campaigns regularly make headlines, and whilst one would imagine the most popular brands on …
Snapchat may be unknown territory for many brands, but there are a few of them that not only know how to use the platform - but also take full advantage of its features, creating sensational campaigns. The latest brand to conquer …
Netflix may be amongst the most digitally and social media-savvy brands out there and not afraid to show it. The streaming service recently took over the streets of Paris with a brilliant guerrilla-marketing Snapchat campaign. Netflix …
GIFs are all the rage. Yes, they are super cool and they are created and distributed millions of times a day across the internet. Even Facebook enabled them in the News Feed and on brand …
It's only a few weeks since we saw the White House itself join Snapchat, but now Domino’s Pizza in the UK has decided to join Snapchat, announcing a campaign on the platform to go with the …
China is a really big market, and it would be unthinkable for any major retailer not to include it in its target demographic. Burberry, a digital pioneer, is one of the brands that already uses WeChat to deliver some …
Twitter has proven to be a smart, quick way to embrace an audience and generate some much needed buzz for campaigns either big or small. The latest example comes from Starbucks, which used the power of Twitter to …
Instagram is a network were creatives champion their ideas and find new ways to implement campaigns that will grab an audience's attention. We have already seen Gap releasing its own soap-opera campaign to great success, but it is now time …
Instagram is all about celebrating moments. It's about that specific moment you wanted to share with your friends. It's about something you have achieved, something you love or something that impressed you, something you want to …
After the amazing success of the Epic Split last year, Volvo has once again stolen the show during this year's Cannes Lions. This time, it was about Volvo cars, and its social campaign to "steal" the buzz during …
The London Fashion Week is an important event for fashion lovers from all over the world. And where you hear fashion in London, you hear Topshop. The brand is always working hard to link its …
You might have missed this, but last week, Taco Bell did something crazy. It wiped out its social media presence on Facebook, Twitter and Tumblr - erasing every Facebook posts in its timeline and getting rid …