Netflix may be amongst the most digitally and social media-savvy brands out there and not afraid to show it. The streaming service recently took over the streets of Paris with a brilliant guerrilla-marketing Snapchat campaign.
Netflix installed a series of banners throughout the french capital, but instead sticking to traditional techniques, the brand actually asked passersby to interact with the billboards on Snapchat. The billboards show the most prominent characters in all of Netflix’s series, and include CTAs that invite Parisians to interact and casually faceswap with them.
In case you’re not planning to visit Paris in the near future, don’t worry. You can still face swap with your favourite Netflix characters from the comfort of your sofa. Just tune in to your Netflix show of preference and faceswap along!
La bonne idée ?! :) #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd
— Nicolas Garnier (@Nikoslyders) April 23, 2016
Well done to Netflix! That’s a great way to create a fun and effective Snapchat campaign, on a medium that does not really offer ROI – Yet…
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Snapchat
Snapchat For Web Is Now Available To Everyone
Snapchat for Web, previously only available to paid subscribers is now open to all users.Snapchat had announced the new web …
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute.Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
