Netflix may be amongst the most digitally and social media-savvy brands out there and not afraid to show it. The streaming service recently took over the streets of Paris with a brilliant guerrilla-marketing Snapchat campaign.
Netflix installed a series of banners throughout the french capital, but instead sticking to traditional techniques, the brand actually asked passersby to interact with the billboards on Snapchat. The billboards show the most prominent characters in all of Netflix’s series, and include CTAs that invite Parisians to interact and casually faceswap with them.
In case you’re not planning to visit Paris in the near future, don’t worry. You can still face swap with your favourite Netflix characters from the comfort of your sofa. Just tune in to your Netflix show of preference and faceswap along!
La bonne idée ?! :) #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd
— Nicolas Garnier (@Nikoslyders) April 23, 2016
Well done to Netflix! That’s a great way to create a fun and effective Snapchat campaign, on a medium that does not really offer ROI – Yet…
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Snapchat
Snapchat Shuts Down Donald Trump’s Account Permanently
Snapchat has announced its decision to permanently ban President Trump's account.
Snapchat Powers Up Snap Maps With StreetCred
Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
