There’s nothing more moving than a well-executed campaign that supports a noble cause. Such is the case of Mended Little Heart’s latest campaign, Give A Fuller Life, which wants to raise money for sick children.
The whole idea of the campaign is that you don’t have to donate a lot, to make significant change in a child’s life. The execution is supported by an interactive video which encourages viewers to pledge an amount of money, and add colour to the film.
Starting out as a dull black and white animation with minimal graphics, Give A Fuller Life shows the story of Max Page, a child born with a rare heart disease as he embarks on a day with his friends at the park. And this is where viewers get to influence the video, and eventually, do good. The more they pledge to the cause, the more vivid and colourful the video becomes.
Saatchi & Saatchi New York devised the campaign, with the help of Blacklist and animation house Studio AKA. It’s a great example of how technology can facilitate campaigns which are based on “instant gratification.” But apart from that, it shows that charities can go beyond the “please donate” messaging, and showcase the real impact that one’s donation can make toward a cause.
So, go ahead. Play along, and check out the campaign. But please don’t forget to donate.
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …