Twitter has proven to be a smart, quick way to embrace an audience and generate some much needed buzz for campaigns either big or small. The latest example comes from Starbucks, which used the power of Twitter to light up a giant christmas tree made of… coffee cups.
Also Read: This Guy Created A Full 8-bit RPG On Twitter
If you happen to be in London these days, you can check out the Starbucks Christmas Tree at King’s Cross. The coffee chain has placed a 4-metre tall Christmas tree, that gradually lights up with the help of Twitter; The installation will light up each time a tweet with the hashtag #RedCups is posted.
All participating tweets are being shown across digital billboards and displays in the area. Moreover, Starbucks created a special “hashflag” for the occasion for each tweet bearing the campaign hashtag.
To make the campaign a little bit more experiential, the installation not only looks like a big red cup, but also smells like a gingerbread latte, further promoting the chain’s festive drinks. In addition, Starbucks will hand out gift cards for the lucky visitors, up until the end of the campaign.
You only have until the 6th of November though, so hurry up!
If you like our stories, there is an easy way to stay updated:
You might also like
More from Creative Campaigns
In celebration of the 35th Anniversary of "Raising Hell," hip-hop group RUN DMC has dropped a limited-edition collection of artwork …
Adobe has released its Global Emoji Diversity & Inclusion Report, exploring the impact of emoji inclusion and representation on how …
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
Five years after our first Beat the Buzz event, we're trying something new. Meet Beat the Buzz Friday chit-chat.
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.