Scotland’s favourite drink - not whisky, the other one - is used to stirring controversy with its advertising, but its latest coup appears to be all of Donald Trump’s making.
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Trump’s Xmas Meltdown, a retro arcade-style game developed by creative agency Impero, aims to give back and help raise money to save the polar bears – one of many beautiful species who stand to be …
Facebook is introducing an easier way for advertisers to maximise their campaign results, with budget optimisation at the campaign level. Up until now, budgets on Facebook ad campaigns took place at the ad set level, and …
Whad'ya know! Apparently, KFC follows only 11 people on Twitter. And nobody noticed - or knew why - until a guy called Mike Edgette came along. Big brands don't tend to follow many people back on …
In the online world, there is such an abundance of data, that every recommendation about products or posts that we see, is tailored to fit our trail of data crumbs we leave along the way.These …
Talk about respecting the medium; Sainsbury's latest effort to appeal to generation Z revolves around shooting an entire ad on Snapchat Spectacles.The new trailer comes as no surprise, as seasoned advertisers Wieden + Kennedy currently …
Wieden + Kennedy’s standard approach to their campaigns has been fairly simple: Go big or go home. Even when it comes to stupid. Yes, stupid. I mean, it all depends on the client, eventually, but Old …
It's not a holiday if it's not meticulously captured on Instagram, is it? But sometimes, we get stuck with the same cheesy pictures that everyone has already shared on their feeds. So, if you need …
You know how it goes: When it's winter, we tend to complain about the cold and the rain. When it's summer, it's the heat that takes over our conversations. And when you're in Latin America, …
With each great new feature comes a great creative campaign. Snapchat launched its Snap Map, and NESCAFÉ jumped on the opportunity: welcome to the largest coffee break between friends.NESCAFÉ knows three things: 1. its red …
With "Stories Are Everywhere," Instagram takes to the streets to promote Stories, and snatch a few more users away from its rival, Snapchat.The "war" between Instagram and Snapchat isn't going to settle down anytime soon. …
Raising awareness about serious health conditions can be a daunting task. A lot of charities and organisations are struggling to get their message through and rely on traditional approaches that often fail to yield the desired results.Throughout the …
There's nothing more moving than a well-executed campaign that supports a noble cause. Such is the case of Mended Little Heart's latest campaign, Give A Fuller Life, which wants to raise money for sick children.The whole idea of …
In case you were wondering, you can head straight to East London's Shoreditch High Street and see it for yourself. Keep reading for the details.In the lineup for Valentine's day, brands try to woo customers with …
The hungry cannot be fed on Likes or Shares. And we all know that 'clicktivism' usually doesn't work. At least not in the way it intends. But if you take part in Land O'Lakes's recent …
What is the last thing you do at work before leaving for your well-deserved holidays? Setting up your out-of-office email... And we all know how very little creativity goes into crafting this message. So, what …
A campaign that has caught the attention of me and millions of others this week #MissingType is quickly becoming one of the most popular social media campaigns of the year. A global initiative, led by …
Chatbots have only been around for a short time, and we are already starting to see campaigns that use them to create more engagement with fans. However, it's not often that we see a bot …