Instagram is all about celebrating moments. It’s about that specific moment you wanted to share with your friends. It’s about something you have achieved, something you love or something that impressed you, something you want to share.
Athletes have those moments of pride, when they feel they have achieved, conquered or simply took a step towards their ultimate goal. Nike wanted to celebrate these moments, as part of its #BetterForIt campaign.
This summer, in Moscow, Nike took a special direction to celebrate those moments of pride shared by women athletes across the city. The idea: print giant “street art” posters of those Instagram moments and stick them around the city.
#Instaposter is a celebration of women athletes and it was a call-out for more women to join the movement. As the posters took over the city, more and more women posted their moments of pride on Instagram. By the end of the campaign, over 25,000 photos were published on Instagram with the hashtag #betterforit.
If you like our stories, there is an easy way to stay updated:
People all over Moscow loved the campaign, and we do too. We love it because this is a true example of how a brand can celebrate its consumers through social and offline guerrilla campaigns.
You might also like
More from Creative Campaigns
A Dutch hacker claims he successfully accessed Donald Trump's Twitter account, simply by guessing his password (and you would have …
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
Google has published 5 shifts in shopping behavior, to help retailers take action and prepare for the holiday season.
Google Assistant driving mode has been appearing on some Android devices lately, which means that full rollout may be near.