China is a really big market, and it would be unthinkable for any major retailer not to include it in its target demographic. Burberry, a digital pioneer, is one of the brands that already uses WeChat to deliver some powerful campaigns in China.
Also Read: There’s One More Competitor To Skype And It’s Called WeChat
The latest campaign is an interactive one, and it’s closely related to the Chinese Lunar New Year. Using WeChat’s swipe, tap and shake functions, users are invited to discover, and unwrap Burberry’s gifts for the New Year.
When users unwrap the gifts, they can help spread the message by creating their own personalised New Year’s envelops to send to their friends. Users are also eligible to participate in a competition to win some real Burberry Lunar New Year gifts. Very Exciting!
Burberry is one of the first brands to partner with WeChat to promote its products to the Chinese market. While WeChat reigns supreme in how people communicate in the country, it’s also quite popular all around the world. With the app, users don’t only communicate with each other, but also perform other tasks such as booking appointments with doctors and making money transfers.
Have a look at Burberry’s campaign below:
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
IKEA Introduces Disassembly Guides To Help Your Furniture Live Longer
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
Instagram Now Lets You Go Live With Up To 3 People
New Instagram Live Rooms let you go Live on the platform with up to three people at a time.
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Minneapolis To Enlist Influencers To Share ‘Approved Messages’ During George Floyd Trials
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …
How To Update Your Interests On Clubhouse
Did you know you could update your interests on Clubhouse to discover more meaningful conversations on the audio app?
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: What is the common point between …