China is a really big market, and it would be unthinkable for any major retailer not to include it in its target demographic. Burberry, a digital pioneer, is one of the brands that already uses WeChat to deliver some powerful campaigns in China.
The latest campaign is an interactive one, and it’s closely related to the Chinese Lunar New Year. Using WeChat’s swipe, tap and shake functions, users are invited to discover, and unwrap Burberry’s gifts for the New Year.
When users unwrap the gifts, they can help spread the message by creating their own personalised New Year’s envelops to send to their friends. Users are also eligible to participate in a competition to win some real Burberry Lunar New Year gifts. Very Exciting!
Burberry is one of the first brands to partner with WeChat to promote its products to the Chinese market. While WeChat reigns supreme in how people communicate in the country, it’s also quite popular all around the world. With the app, users don’t only communicate with each other, but also perform other tasks such as booking appointments with doctors and making money transfers.
Have a look at Burberry’s campaign below:
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