China is a really big market, and it would be unthinkable for any major retailer not to include it in its target demographic. Burberry, a digital pioneer, is one of the brands that already uses WeChat to deliver some powerful campaigns in China.
Also Read: There’s One More Competitor To Skype And It’s Called WeChat
The latest campaign is an interactive one, and it’s closely related to the Chinese Lunar New Year. Using WeChat’s swipe, tap and shake functions, users are invited to discover, and unwrap Burberry’s gifts for the New Year.
When users unwrap the gifts, they can help spread the message by creating their own personalised New Year’s envelops to send to their friends. Users are also eligible to participate in a competition to win some real Burberry Lunar New Year gifts. Very Exciting!
Burberry is one of the first brands to partner with WeChat to promote its products to the Chinese market. While WeChat reigns supreme in how people communicate in the country, it’s also quite popular all around the world. With the app, users don’t only communicate with each other, but also perform other tasks such as booking appointments with doctors and making money transfers.
Have a look at Burberry’s campaign below:
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Creative Campaigns
Boys Will Be Boys. Really. Gillette Throws Down The Masculinity Gauntlet
Together they represent a new masculinity, one that’s sensitive, thoughtful, creative and unafraid to be who they are.”
How To Grab Gen Z’s Attention in 2019
Millennials are about to be old news. A bigger, younger and more tech-savvy generation is fast approaching and tapping into their …
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions
Facebook has announced that new restrictions on political advertising will now be extending to more regions globally.
