Instagram is a network were creatives champion their ideas and find new ways to implement campaigns that will grab an audience’s attention. We have already seen Gap releasing its own soap-opera campaign to great success, but it is now time to see the world’s first novel appear on the social platform.
Also Read: We Are 400 Million Active Users On Instagram
One Instagram post at a time, Matilda and Harry Goodman, a novel by author Rachel Hulin, unravels everyday on Instagram. Just like a children’s book with images, albeit for grown ups, Hulin publishes her latest story through evocative images that depict the correspondence between two paternal twins hailing from New England.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is the first time a story-telling effort of such big scale has unraveled like this on Instagram. The project is also aided by other digital media, as Matilda, one of the key characters is an artist and has a website as well. This multidimensional digital approach manages to grip the readers’ attention, as it provides them with scrapbooks of memories, readings, and material that they can piece together to make a cohesive story.
Hurlin, a photographer, writer, and photo editor seems to have found the perfect mix for visual story-telling. We’ll be following it!
Photo by Rachel Hulin.
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
Apple Will Automatically Assign You An Apple ID Passkey With iOS 17 And macOS Sonoma
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation …
