Instagram is a network were creatives champion their ideas and find new ways to implement campaigns that will grab an audience’s attention. We have already seen Gap releasing its own soap-opera campaign to great success, but it is now time to see the world’s first novel appear on the social platform.
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One Instagram post at a time, Matilda and Harry Goodman, a novel by author Rachel Hulin, unravels everyday on Instagram. Just like a children’s book with images, albeit for grown ups, Hulin publishes her latest story through evocative images that depict the correspondence between two paternal twins hailing from New England.
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It is the first time a story-telling effort of such big scale has unraveled like this on Instagram. The project is also aided by other digital media, as Matilda, one of the key characters is an artist and has a website as well. This multidimensional digital approach manages to grip the readers’ attention, as it provides them with scrapbooks of memories, readings, and material that they can piece together to make a cohesive story.
Hurlin, a photographer, writer, and photo editor seems to have found the perfect mix for visual story-telling. We’ll be following it!
Photo by Rachel Hulin.
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