Snapchat may be unknown territory for many brands, but there are a few of them that not only know how to use the platform – but also take full advantage of its features, creating sensational campaigns.
The latest brand to conquer Snapchat is Burger King, with the help of David agency. The brand, whose campaigns have been met with resounding success in the past, dropped its latest campaign on the platform and it was a triumph as well.
Tapping into its unique selling-point – flame-grilled patties – Burger King Argentina’s Snapchat account challenged users to send their snap of their regular, non Burger King burgers to the brand’s profile and tweak them, adding their signature grill marks on them.
For each snap received, Burger King handed out vouchers to free Whopper burgers. The campaign reached 4.1 million customers of other burger restaurants, while the coupons that were planned to last for 2 weeks, were all given out in the first 48 hours.
Check out the campaign’s case study.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Snapchat
WPP And Snap Announce Augmented Reality Partnership
WPP and Snap have announced an AR collaboration to deliver state-of-the-art marketing and commerce solutions for brands.
Key Takeaways From The Snapchat 2021 Holiday Marketing Guide
With the holiday season less than three months away, Snapchat has released its 2021 holiday marketing guide.
Snap Introduces New ‘Snapchat Trends’ Tool
Snapchat has launched a new data tool to help creators identify popular Snaps and trending topics on its platform.
Snapchat Launches ‘Campaign Lab’ To Let Advertisers Run Campaign Experiments
Snapchat is introducing 'Campaign Lab' in its Ads Manager, to let advertisers run scientific experimentation on their campaigns.
Snapchat Is Growing Faster Than Ever
Forget what you thought about Snapchat, the app is growing faster than it has in years, now counting over 293 …
Off-White Brings Its New Fall And Winter 2021 Collection to Bitmojis
Bitmojis on Snapchat are getting a fashion upgrade with the new Fall/Winter collection from luxury brand Off-White.
Snapchat Adds New Practice-Based Ads Manager Campaign Activation Certification
Snapchat is introducing its first-ever practice-based certification as part of its Snap Focus ads certification courses.
Snapchat Expands Its Sounds Library Through New Deal With Universal Music Group
Snapchat's music library just got a huge boost with music from Universal Music Group's catalog, following a deal with the …
Snapchat Introduces Public Profiles For Businesses
Snapchat has announced the launch of Public Profiles for Businesses on its platform, to help brands run their organic presence …
