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Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing on Facebook and Instagram.
TikTok has published a short guide as part of its Tutorial Series, to help you get started with TikTok Analytics.
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
App Annie has announced the launch of App Annie Ascend - a mobile performance suite providing app market data and ad analytics.
In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
Welcome to this week's top social media stories: Burger King placed a Big Mac in every ad it made in 2019, Facebook opens brand collabs to Instagram Creators.There are stories that make the headlines. And …
Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
As part of its effort to help publishers improve performance on its platform, Twitter has launched a new Insights tool - "Timing is Everything."
Facebook is making a big update to its tracking Pixel later this month, offering advertisers an option to use first-party cookies.
Google Data Studio is adding three new features to help marketers use it more effectively, leading to more informed and better business decisions.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits.In a brick-and-mortar retail establishment, abandoning one’s …
Facebook has been rattled with backlash over the inaccurate video metrics it provided to advertisers for months and months - but it will now make sure you don't miss a single second of a video.How is this going to happen? …
Facebook announced this week that its Analytics for Apps tool is now being used by 1 million businesses, websites, apps, and bots. Facebook is also adding new features to the product, for users to get better results.Facebook's …
Have you ever wondered who is reading and clicking on the articles and posts you share on LinkedIn? Well, wonder no more. LinkedIn is finally introducing Audience Insights.Marketers have taught us that it's all about numbers, …
In a recent interview, Chris Le'Cand-Harwood said that "social media is what great marketing has always been: word-of-mouth." It's true! The success of any social media campaign has to do with the "buzz" it generates online. And that's exactly what Twitter's …