App Annie has announced the launch of App Annie Ascend - a mobile performance suite providing app market data and ad analytics.
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In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
Welcome to this week's top social media stories: Burger King placed a Big Mac in every ad it made in 2019, Facebook opens brand collabs to Instagram Creators.There are stories that make the headlines. And …
Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
As part of its effort to help publishers improve performance on its platform, Twitter has launched a new Insights tool - "Timing is Everything."
Artificial Intelligence aka AI might be the 'sexy' term of 2018, but what's sexier than that in the world of content? A SOLID content strategy! And AI could very well be your secret ingredient with …
Facebook is making a big update to its tracking Pixel later this month, offering advertisers an option to use first-party cookies.
Google Data Studio is adding three new features to help marketers use it more effectively, leading to more informed and better business decisions.
YouTube unveiled a new creative suite for brands and agencies to create a "more delightful experience for the user" that is "more impactful for the advertiser."
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Periscope wants to give its creators more insights on their audience, so it's introducing a new activity tab and analytics dashboard offering important metrics. Periscope is bringing its content creators two new ways to get …
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits.In a brick-and-mortar retail establishment, abandoning one’s …
Facebook has been rattled with backlash over the inaccurate video metrics it provided to advertisers for months and months - but it will now make sure you don't miss a single second of a video.How is this going to happen? …
Twitter launched Moments two years ago as a way for users to collect different Tweets into stories to easily share with others. Now, users will have the ability to find out just how well their Moments …
Facebook announced this week that its Analytics for Apps tool is now being used by 1 million businesses, websites, apps, and bots. Facebook is also adding new features to the product, for users to get better results.Facebook's …
Welcome to the latest edition of this week's top social media trends! Instagram trends and analytics, Facebook edits, a tool to fight the procrastination caused by social media and an app that will help you succeed in 2017. Read …
In 2017, no marketer can still pretend to approach social media without taking advantage of everything analytics can teach us. And now that Instagram has (finally) decided to offer us analytics, expectations will rise.The following …