Instagram announced a new calendar tool with a reporting timeframe doubled from 30 to 60 days; promises to increase to 90 days.
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LinkedIn has announced the rollout of organic post boosting and event ads to help marketers reach new audiences and amplify their brands.
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing on Facebook and Instagram.
TikTok has published a short guide as part of its Tutorial Series, to help you get started with TikTok Analytics.
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
App Annie has announced the launch of App Annie Ascend - a mobile performance suite providing app market data and ad analytics.
In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
Facebook is making a big update to its tracking Pixel later this month, offering advertisers an option to use first-party cookies.
Google Data Studio is adding three new features to help marketers use it more effectively, leading to more informed and better business decisions.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits.In a brick-and-mortar retail establishment, abandoning one’s …
Facebook has been rattled with backlash over the inaccurate video metrics it provided to advertisers for months and months - but it will now make sure you don't miss a single second of a video.How is this going to happen? …
Facebook announced this week that its Analytics for Apps tool is now being used by 1 million businesses, websites, apps, and bots. Facebook is also adding new features to the product, for users to get better results.Facebook's …
Have you ever wondered who is reading and clicking on the articles and posts you share on LinkedIn? Well, wonder no more. LinkedIn is finally introducing Audience Insights.Marketers have taught us that it's all about numbers, …
In a recent interview, Chris Le'Cand-Harwood said that "social media is what great marketing has always been: word-of-mouth." It's true! The success of any social media campaign has to do with the "buzz" it generates online. And that's exactly what Twitter's …
Facebook has been banking heavily on the 360-degree video format ever since it was released last autumn. On one hand it wants to make 360 as immersive as possible for users and on the other hand …