Facebook is making a big update to its tracking Pixel later this month, offering advertisers an option to use first-party cookies.
According to an announcement by Facebook to publishers, advertisers, and developers earlier this week, the platform will be allowing them to use first-party cookies from Oct. 24.
The move is a direct response to “intelligent tracking prevention” software blocking third-party cookies from websites. This software is increasingly being employed by users or being built into browsers like Safari recently.
When third-party cookies are blocked, advertisers aren’t able to track and collect data effectively – whether that’s visits, views, or conversions. Facebook Pixel has been powered by third-party cookies up until now, that’s why this is a major departure from the current status quo.
Google has also made a similar update to its Global Sitewide Tag recently, allowing it to stop Safari’s prevention measures.
As of October 24th advertisers will have the default option of using first-party and third-party cookies, which is recommended for advertisers because it allows them to “reach more customers on Facebook and to be more accurate in measurement and reporting.”
Advertisers who would like to opt out of first-party cookies can do so through their Pixel settings within Event Manager.
You might also like
More from Facebook
Facebook is celebrating the five years of Marketplace with more features that help people shop more easily and responsibly on …
Facebook is making a big expansion into building the metaverse with the creation of 10,000 new jobs at Facebook across …
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.