Instagram announced a new calendar tool with a reporting timeframe doubled from 30 to 60 days; promises to increase to 90 days.
In an effort to give marketers more data about their account performance, Instagram is now doubling its data tracking reporting to 60 days. In addition, it will be extending to 90 days later this summer.
The change was announced by Instagram’s VP of Product, Vishal Shah, in a Tweet earlier this week.
“PSA: there’s a new calendar tool in Insights. It lets you to choose a custom date range for your account metrics – and we’re doubling the timeframe to 60 days for now (it’ll be 90 later this summer). We’ll keep making updates based on feedback and share more when we can.”
PSA: there's a new calendar tool in Insights 📊
It lets you to choose a custom date range for your account metrics – and we're doubling the timeframe to 60 days for now (it'll be 90 later this summer).
We’ll keep making updates based on feedback and share more when we can. pic.twitter.com/euP7HKlGda
— Vishal Shah (@vishalshahis) July 20, 2021
The extension from 30 to 60 days boosts the capacity to measure results over a longer time and monitor cycles without relying on third-party apps. Until now, this was the only way marketers could examine data spanning more than 30 days.
One thing to note here is that the timeframe extension for Instagram Insights is not visible on Facebook’s Creator Studio app. When this happens, marketers will have a more efficient and reliable tool to manage both Facebook and Instagram and base their performance analysis on more accurate data directly from Facebook’s servers.
It goes without saying that the change will also help social media managers bring social analytics together in one place.
As per the announcement, the new calendar tool should already be available on most accounts. However, users should make sure their app is updated and check their analytics page to find out if the extension has been applied to their account.
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