Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions

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The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.

This new dashboard will help you make better decisions to grow your business and stay informed on the platform.

Since it debuted its Professional Resources hub last November—providing one central hub for access to features including badges, branded content tools, Instagram Checkout and Instagram Shop— Instagram says that more than 82 million accounts have visited the hub.

The Instagram Professional Dashboard is the next logical step in the company’s aim to help small businesses and creators do more and work smarter with its platform.

It consists of three key features:

Track your performance: this tool helps you discover insights and trends based on your performane
Grow your business: gain access to tools to run your account more efficiently, build your business and check monetization status and eligibility
Stay informed: a collection of curated educational resources including tips, tricks, guidance and inspiration to grow your presence

Instagram said in a blog post on Monday, “While some of these resources already exist across Instagram, we hope that by bringing them together into one central place, we can make it easier for professionals to discover and access the tools best-suited for them. We will add to the Professional Dashboard over time as we continue to build out a suite of tools that help creators and businesses grow and succeed on Instagram.”