Facebook has been rattled with backlash over the inaccurate video metrics it provided to advertisers for months and months – but it will now make sure you don’t miss a single second of a video.
How is this going to happen? Well, Facebook will follow Netflix’s example. In case you started watching a video, but didn’t finish it, Facebook will ask you whether you want to resume viewing.
The new feature is reportedly still in test mode, however it could prove to be a step in the right direction. Apart from resolving the obvious glitch with video analytics, it is also in line with the social network’s directive that encourages content creators to publish longer video formats.
Another logical outcome from this update is that it reaffirms our previously published stance, that News Feed is indeed the new primetime. Facebook is pushing its users towards consuming more, and longer videos, while also tracking which content performs well – and making the corresponding readjustments. Needless to say, longer video formats and higher viewerships will also drive the cost of the newly introduced mid-roll ads higher.
Have you spotted the new feature?
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