LinkedIn has announced the rollout of organic post boosting and event ads to help marketers reach new audiences and amplify their brands.
In an announcement this week, LinkedIn Marketing Solutions introduced several new tools that will help marketers grow their audience on LinkedIn and amplify their brand presence; and new analytics tools to make it easier to get insights about their audiences.
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Organic Post Boosting: You can now “boost” your organic posts based on real-time performance, in just a few clicks. All you have to do is identify organic posts that are performing well, and turn them into paid ads that appear on the LinkedIn feed.
Event Ads: Virtual events have become the norm these days, and the huge boom in the event space calls for new ways to promote events online. Now, you can promote your events with ads on LinkedIn to drive event attendance and get more insight into what impact your budget has on those events.
Custom Streaming: LinkedIn now lets you easily broadcast LinkedIn Live streams with tools like Zoom, WebEx, or OBS. Soon, you will also be able to go live with Microsoft Teams.
In addition to the features for audience growth and brand amplification, LinkedIn also announced new Event Analytics and Mobile Page Analytics features:
Event Analytics: A new Event Analytics tool lets you access aggregated reach, engagement, and firmographic metrics to better understand event performance and help you plan better in the future.
Mobile Page Analytics: LinkedIn’s new Mobile Page Analytics lets you see insights on visitors, followers, and content while you’re on the go, giving you a better idea of how your LinkedIn Page is performing in terms of organic or paid activities – right within the LinkedIn mobile app.
Image credit: LinkedIn
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