Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women and Ace created MissJourney to actively counters biased gender stereotypes in generative AI. Related | Google Product …
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for $400 million. Meta had been looking for a buyer after the UK's Competitions and Markets Authority …
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
It seems Twitter has found yet one more way to force users into paying for verification: Advertising on the platform will now require a checkmark. Not yet extorsion, but we are definitely being bullied into paying …
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results in lower reach.
Levi's announced it will begin testing AI-generated models in a bid to increase diversity in its online shopping experience. The news was not welcome by many DEI advocates. Levi's will partner with Lalaland.ai, a digital fashion …
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in their ads.
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually work.
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two months before the game. The P&G brand is making a “loud” return to the Super Bowl …
McDonald's Italy unveiled TableBag, a new take-out box that unfolds into a makeshift cardboard table. The fast-food company unveiled TableBag, during Milan Design Week, which welcomes over 400,000 visitors every year in Italy's design capital. Related | Instacart …
Heinz is calling on the power of its fans (and their tips) to convince restaurants to switch to Heinz Ketchup. We know it, nothing beats peer recommendation when it comes to choosing a product, a service, …
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, test them to find out!
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.