McDonald’s Italy unveiled TableBag, a new take-out box that unfolds into a makeshift cardboard table.
The fast-food company unveiled TableBag, during Milan Design Week, which welcomes over 400,000 visitors every year in Italy’s design capital.
Related | Instacart Adds Same-Day holiday Tree Delivery
With such a sizeable crowd, it can be difficult to find room for visitors to enjoy a meal. So McDonald’s chose to offer an alternative to the usual indoor spaces with tables and chairs. Together with Leo Burnett, the company designed and produced the first-ever “TableBag” – a limited edition 100% recyclable take-out box that lets people recreate a decent eating space anywhere they like.
TableBag was offered to select lucky customers who ordered their food via the McDonald’s application during Milan Design Week.
CREDITS
McDonald’s Italia
- Chief Marketing Officer: Raffaele Daloiso
- Marketing Manager: Renato Cossidente
- Retail Development Coordinator: Elena Romagnoli
- Communication Consultant: Paola Di Sciascio
Leo Burnett
- Creative Director Milan&Rome: Luca Ghilino, Giuseppe Pavone
- Creative Director – Head of Design: Neta Ben-Tovim
- Creative Director: Caterina Calabrò
- Digital Creative Supervisor: Michele Cireddu
- Senior Art Director: Stefano Pertegato
- Creative team: Andrea Muccioli, Federica Rebuzzini, Simone Romani, Ilaria Biani, Alice Maiorino, Francesca Amadasi
- Head of Client Service: Davide Mondo
- Group Account Director: Marika Mazzoni
- Account Director: Chiara Collura
- Chief Strategy Officer: Ilaria Fruscio
- Strategic Planning Director: Ornella Vittorioso
- Head of TV – Raffaella Scarpetti
- TV Producer Coordinator – Federica Manera
You might also like
More from Featured
This Brazilian Driving School Advertises Itself In Brillant GTA Style
This Brazilian driving school found fame with a fantastic GTA-inspired video produced and edited by Anderson Mascarenhas.The rules of marketing …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
IKEA Creates Unlivable In-Store Room Sets To Raise Awareness About Homelessness
Forget the usual dream kitchens and living spaces, IKEA’s ‘Real Life Roomsets’ show off the reality of life in temporary …
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …