The Big Mac turns 50 this year. To celebrate, Brazilian agency DPZ&T designed a limited edition Coca-Cola can to pay homage to the Big Mac’s recipe.
Did you know that the Big Mac is the only sandwich found on the menu of every McDonald’s restaurant worldwide? It is more than a burger – it’s an icon. And it’s turning 50 this year. So, in Brazil they decided to celebrate in style, while embracing another iconic brand that has always been on its side: Coca-Cola.
DPZ&T created the design based on the Big Mac’s famous recipe: two all-beef patties, special sauce, lettuce, cheese, pickles, and onions, on a sesame seed bun.
Dan Gertsacov, CMO for McDonald’s Latin America, said:
[quote]Five decades deserve a great celebration. This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination.[/quote]
The limited edition Coca-Cola can was sent to social media influencers who could share their reaction using the hashtag #BigMacCan.
Client: McDonald’s
Agency: DPZ&T
Product: Big Mac
Title: Big Mac Can
General Creative Direction: Rafael Urenha
Executive Creative Direction: Carlos Schleder, Sergio Mugnaini
Executive Creative Direction/ Coca-cola: Rapha Abreu
Creative Director: Daniel Motta, Rodrigo Vezzá
Creative Team: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva,andré Leigo, André Araki
Client Services: Eduardo Brunoro, Martin Barrios, Mariana Magalhães
Approval Client (Mcdonald’s): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek
Client Approval/ Coca-cola: Elvia Torres, Isabela Mondaini
Planning: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica
Media: Paulo Ilha, Rodrigo Tamer, Édera Bonato, Bruno Sabor, Julia Duarte
Projects: Marcos Yamamura, Luiz Felipe Rodriguez
Content: Adriana Blanco
Radio and Tv Production: Ducha Lopes, Karen Nakamura
Production House: Trust Filmes
Direction: Luis Zutin
Production Team/production House: Victor Brandão, Larissa Fernandes, Simone Oliveri
Executive Producer: Deocleciano Junior
Production Director: Alex Leonardo, Maurício Olivieri E Deocleciano Júnior
Client Services/production House: Deocleciano Junior
Director of Photography/production House: Eric Ruiz
Editing: André Germaniani, Leandro Torres,eric Ruiz
Post Film Coordinator: Trust Filmes
Finalizing: André Germaniani
Post Production: Trust Filmes
Sound Production House: Lucha Libre Audio
Soundtrack/production: Paulo Corcione E Equipe Lucha
Client Services: Thais Urenha
Graphic Production: Marcos Moura, Durval Brum
Can Production: Indice.in
Packaging Production: P+e
McDonald’s Big Mac limited edition Coca-Cola can – designed by Brazilian agency DPZ&T
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