McDonald’s is launching a national digital outdoor campaign in the UK, that uses burgers, fries, and other Mc Donald’s products to share real-time weather updates.
The weather is Britain’s favorite topic of conversation. And in April, the weather is particularly unpredictable. So what better way to become part of the everyday conversation, than to provide Britons with weather updates?
McDonald’s UK has just launched a national campaign that uses the UK meteorological office’s real-time data to share weather updates. Except that you won’t see any of the regular meteorological icons. Instead, Leo Burnett chose to use icons made out of burgers, fries, and other iconic McDonald’s products.
For example, the temperature is shown with ketchup on fries, an unwrapped burger represents the sun, and an upturned box of fries means rain is in the forecast. I prefer not to know what falling chicken nuggets look like in real life…
Hannah Pain, senior brand manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.” Ben Newman, creative at Leo Burnett London added: “Don’t trust the weatherman. This April, McDonald’s has got you covered.”
The campaign began on 23 April, and will run nationally in the United Kingdom for a total of five days.
Chief Creative Officer – Chaka Sobhani
Creative Director – Pete Heyes
Art Director – Ben Newman, Liane Dowling
Copywriter – Ben Newman
Designer – Liane Dowling
Account Director – Paul Reddington & Kinda Savarino / Vicki Reiz – Board Account Director / Steph Bates – Senior Account Manager / Gracie Smith – Account Manager
Planning Director – Max Keane
Planner – Caitlin Morley & Catherine Owen
Agency Producer – Sarah Ioannou
Illustrator – James Andrews
Production Company – Grand Visual
Campaign Management Platform – OpenLoop
Media Planning and booking – Talon and OMD
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