Here and there, we talked about TED Talks, because we believe the wisdom in these videos can help us grow as individuals and professionals. As the headline suggests, this speech by Allison Graham is a full-on …
By now we should all know that each social network has its own niche and tone of voice, its own pros and cons. And when it comes to Facebook, the biggest drawback is the undeniable drop of …
When it comes to websites it's all about traffic, right? Especially for publishers, knowing where traffic originates from in terms of referral source, is crucial for growth and content strategy. And this is where it gets …
We have heard everything about Facebook. It is on the decline, users are leaving the platform, especially youngsters.... Some people thought Facebook could not survive the new era of social media platforms such as Snapchat, …
You hear it everyday: a video went viral. What does that mean exactly? Does it mean it successfully connected with an audience, that it conveyed the brand message? No, it means it got hundreds of …
Have you ever wondered how many Likes are made on Facebook or Instagram posts, or how many Tweets are sent out every minute? As you would probably guess, the numbers should be rather astounding! There is …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 10 questions. Then, we share their …
Can a brand claim the right to a specific hashtag? Can they stop other brands from using it for their own benefit? In fact, who owns a #hashtag?
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
Social Media are the biggest source of news for most of us nowadays, but the way in which people consume news on the various social platforms differs greatly. Both Facebook and Twitter are major news sources for …
Being a social media manager is not exactly a walk in the park. Especially when expectations run high, one must be constantly on the ball. Keeping track of daily, weekly, or monthly tasks becomes a real …
My grandmother taught me it was better to do one thing well than several things half-assed. Working with social media and small businesses has driven her point home to me more powerfully than anything else. So …
Being a social media marketer is not an easy job. You have to keep yourself updated (you have us for that) and you have to stay inspired. Well, at WeRSM, we think TED talks are …
Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability. Also …
It seems like nothing but crafting a good headline is crucial, I would even say it is probably one of the most daunting tasks for social media managers. The ability to write the right words for …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …
Social media are a significant part of our daily lives, changing our habits in many different ways. As with anything new, there are positive, but also negative effects on their wide implementation. According to a recent …
We are surrounded by content. It is everywhere, all over our social networks. But we are never satisfied, we always want more. But how do we decide to share something over something else? What is it …
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