A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight. There are over 2.8 billion of us on social media. That's 37% of the world population. …
A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight. There are over 2.8 billion of us on social media. That's 37% of the world population. …
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem to like Instagram more. Snapchat counts as many as 150 million active users. Its main rival, Instagram, has …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
No. SEO is not dead. And social media - especially Facebook - play a major role in how well you do it it. Here's a short little guide (emphasis on short) to what you should be …
Emojis have become a big part of the way we communicate today. And because of this, they play a major role in how much users interact with brands on social media. We know that emojis are …
Whether it's Live or recorded, on Facebook, Instagram, YouTube, Twitter or Snapchat, video is everywhere. But how can marketers really measure its success? There is no doubt video is the sexiest form of content for marketers nowadays. …
We think the world is dominated by Facebook, but is it really the world's favourite social network? And what about the second most popular social networks? Lets check the world map! I won't keep you hanging. Yes, Facebook is …
Welcome to the latest edition of this week's top social media trends! Facebook has been making the headlines again, only beaten in page views by the most famous butcher on Instagram! Curious? Facebook is doing it again.... Snapchat-like stories …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Twitter’s growth has been stalling for quite some time now. Months. Years, even. If it's not already too late, one thing is certain: Twitter is in need of true, differentiating innovation. I firmly believe that the type of updates Twitter …
Twitter still doesn't allow its users to edit Tweets. But back in 2013, Facebook started testing the feature, much to everyone's delight. Now, it seems to be removing the notification telling people that a post has been edited. We all …
Visual content has never been as important as it is today; adopted by all but a few specific social networks and most brands, it's certainly the top way we communicate on the Internet. So, marketers are responding, …
In the latest episode of "brands vs the Internet," Wendy's totally destroys a customer on Twitter. We all laughed, but is it right? Yeah sure, why not? We are all taught to be nice to people on social …
There has never been a better time to use social messaging to communicate with your customers and add value to their experience. Messaging offers immediacy, opening up "more powerful and personal connections" between businesses and consumers, and it …
It's no surprise that Facebook was the most-used smartphone app in 2016! Facebook-owned Messenger comes second, but this year it is Google that has 5 apps in the top 10! The world has gone mobile and Facebook knows it. With more than …
How and why do women engage with influencer content, and what does this mean for brands? A recent report by Bloglovin' answers these questions and more. In its November 2016 Consumer Survey, Bloglovin’ blends responses from …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …