Due to its sheer size and influence, Facebook has a big responsibility to keep discriminatory advertising off its platform. Part of the company's continued efforts to eliminate such practices, here are some recent updates to …
Due to its sheer size and influence, Facebook has a big responsibility to keep discriminatory advertising off its platform. Part of the company's continued efforts to eliminate such practices, here are some recent updates to …
No. SEO is not dead. And social media - especially Facebook - play a major role in how well you do it it. Here's a short little guide (emphasis on short) to what you should be …
As part of a recent deal with A+E Networks, Snapchat is poised to start broadcasting its first unscripted original show on the platform. Snapchat has been setting up content deals with broadcasters a lot lately, in …
We're already over two months into the new year, and as we go over our business goals for 2017, we all get the opportunity to "start something new." As such, LinkedIn has added a few …
Emojis have become a big part of the way we communicate today. And because of this, they play a major role in how much users interact with brands on social media. We know that emojis are …
Connecting with others in times of crisis is very important. And because of this, Facebook is now announcing an update to its Safety Check feature. Facebook wants to help people to find and give help to …
As part of Twitter's efforts to make its platform a safer place for its users, the company is continuously updating its safety settings. One of these updates is a new feature that allows users to …
Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can use it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changes in its …
Making Twitter a safer place for its users is pivotal to its survival. As an environment where many different opinions are exchanged, it needs to make sure that it's users can stay safe from harassment. This has …
Users on Instagram will soon be able to upload multiple images in one post. At least this is what it's latest test on its beta Android app points to. The new feature sounds (and looks) exactly …
Facebook wants to serve its users longer videos, and is therefore improving how News Feed ranks them. Specifically, Facebook's algorithm will will be taking "percent completion" into account more, in the future. In the past, Facebook has constantly …
With hacking rife these days, it's been getting more and more difficult to secure our online accounts. And although two-factor verification solves this problem, most users do not use it. Now, Facebook is allowing users to …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
Instagram has come a long way since it was founded by Kevin Systrom and Mike Krieger. After being launched in 2010, and sold to Facebook two years later, it's one of the most powerful social …
Over 50% of views on YouTube are now coming from mobile, so it's hard to ignore the need for features that increase effectiveness across devices. Google has announced changes that will allow advertisers and agencies to …
In its attempt to further monetise video content on its platform, Snapchat is now telling advertisers to buy bigger packages of ads to bundle them sequentially. According to multiple sources, Snapchat is pitching advertisers a new …
Facebook may have spent tens of millions of dollars on deals with publishers and celebs to create more live content, but this seems to be changing soon. In mid-2016, Facebook set up deals with various publishers, influencers, …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook …