In its attempt to further monetise video content on its platform, Snapchat is now telling advertisers to buy bigger packages of ads to bundle them sequentially.
According to multiple sources, Snapchat is pitching advertisers a new package of ads – sequenced messaging. Essentially, Snapchat wants advertisers to run longer video ads, breaking them up in chunks – and running these sequentially. As a bundle, the video ads work in a series, running within Snapchat Discover. Each bundle will tell the same story.
A digital buyer was recently quoted by Adweek’s Lauren Johnson, as saying
Sequenced messaging is already used a lot in advertising today, but this is perhaps the first time any platform has encouraged advertisers to buy a specific product like this. Apart from Facebook‘s Canvas or Carousel ads – which aren’t the same thing. Laura Johnson also explains the main difference.
Also, sequenced messaging is sold directly through Snapchat and not through its API, which means that it will be essentially available for a very select few big-budget advertisers. However, Snapchat told Johnson that
Advertisers who have used the new ad package are mainly entertainment brands like movie studios. For now, sequential ads are available on video ads, but we can also see them coming to other formats soon.
[wysija_form id=”5″]
More from Snapchat
You Can Now Unsend Messages On Snapchat
Snapchat has become the latest social platform to allow its users to "unsend" messages, with a new Clear Chats feature.
Snap’s Spectacles Are Now Available On Amazon In The US, UK, And Canada
Released in late April in the US, the second generation of Snap's Spectacles is now available in the US, UK, …
SeatGeek Integrates With Snapchat Allowing You To Buy Tickets Through The App
SeatGeek has now integrated with Snapchat, allowing users to buy game and concert tickets from teams and artists without ever …
