Over 50% of views on YouTube are now coming from mobile, so it’s hard to ignore the need for features that increase effectiveness across devices.
Google has announced changes that will allow advertisers and agencies to better measure their campaigns and reach their audience on YouTube, across screens. All this, while offering people full control over their ads experience. Changes include a brand new cloud-based analytics solution that will help advertisers gain more detailed insights from their YouTube campaigns. This marks a shift from desktop to mobile in a really big way, but keeps some familiar features.
In a blog post announcing the new analytics solution, Diya Jolly said that while building it,
[quote][Google] will continue to work closely with leading MRC accredited vendors including comScore, DoubleVerify, IAS, MOAT, and Nielsen. Together, these vendors account for the vast majority of third-party measurement on YouTube. [/quote]
In addition, Google also announced “new ways for advertisers to use their customer data to reach their highest-value customers on YouTube.” Google suggests using a new feature called Customer Match, which matches customer emails to users. Finally, in the next few weeks, Google will enable more friendly and effective user controls that were built for cross-screen viewing in mind. For example, advertisers will be muted on YouTube as well as in search.
With these changes and new features, Google is “de-emphasizing” desktop technologies, like pixels and cookies – which may not always provide the right measurement.
You might also like
More from YouTube
YouTube Brings Unskippable 30-Second Ads To TV
YouTube is bringing longer unskippable ads to its TV app, unless you're paying for the platform's premium subscription YouTube says these …
YouTube Now Lets You Add A Voiceover To Your Shorts
YouTube is adding one of its most-requested features to Shorts; the ability to add a voiceover, like narration and original …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
