Over 50% of views on YouTube are now coming from mobile, so it’s hard to ignore the need for features that increase effectiveness across devices.
Google has announced changes that will allow advertisers and agencies to better measure their campaigns and reach their audience on YouTube, across screens. All this, while offering people full control over their ads experience. Changes include a brand new cloud-based analytics solution that will help advertisers gain more detailed insights from their YouTube campaigns. This marks a shift from desktop to mobile in a really big way, but keeps some familiar features.
In a blog post announcing the new analytics solution, Diya Jolly said that while building it,
[quote][Google] will continue to work closely with leading MRC accredited vendors including comScore, DoubleVerify, IAS, MOAT, and Nielsen. Together, these vendors account for the vast majority of third-party measurement on YouTube. [/quote]
In addition, Google also announced “new ways for advertisers to use their customer data to reach their highest-value customers on YouTube.” Google suggests using a new feature called Customer Match, which matches customer emails to users. Finally, in the next few weeks, Google will enable more friendly and effective user controls that were built for cross-screen viewing in mind. For example, advertisers will be muted on YouTube as well as in search.
With these changes and new features, Google is “de-emphasizing” desktop technologies, like pixels and cookies – which may not always provide the right measurement.
You might also like
More from Youtube
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
YouTube Introduces New Tools And Features In Support Of Shorts
YouTube's product development team has announced the addition of several updates that will enhance the creation and experience of Shorts.
YouTube Launches Three New Creator Features
YouTube has expanded channel permissions, added customizable text in chapters and links to places mentioned in a video.
YouTube To Fix Systemic Errors In How It Handles Copyright Claims
YouTube issued a transparency report highlighting that 2.2 million copyright claims have incorrectly caused creators a loss of revenue.
