Coca-Cola “Open to Better” is the brand's latest campaign that gives you space on its cans to share positive messages with your loved ones.
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The 2010s cemented digital's dominance in modern marketing and advertising. Naturally, the abundance of new tools, technologies, and channels meant that many terminologies were also introduced, overused, and, quite frankly, abused.
After educating the world on the importance of bee pollination, Pornhub now hopes to clean up the planet with its dirtiest porn ever.
Welcome to the new edition of our 10 most talked about TV ads on social media. In a week with not two but three insurance companies ranking in our top 10, it is still GTA …
Jetlag is a universal experience and Air France-KLM has decided to help travelers make the most of it with a new app called the 'Jetlag Social Club.'
YouTube announced annotations will completely disappear from its platform come January 2019. From now it will only be cards and end screens.YouTube annotations were one of the platform's first feature to engage with viewers and …
LinkedIn Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, to foster constructive conversations.
On the tips of tongues in industries like social media and beyond, Artificial Intelligence (AI) and automation have certainly built up their fair share of a fanbase.
When French pupils go back to school next month, they will no longer be allowed to use their smartphones or tablets while on school grounds.
Twitter is finally adding video view counts, something marketers have been waiting for since video first appeared on the platform.
Do you believe social has become a “pay-to-play" medium? That content cannot succeed without media dollars? You are 100% right, but you are also wrong.Surprising? Not really. Most marketers strongly believe that without paid media, …
The San Francisco Museum of Art makes texting great again. And we're so here for it.In just a few days, SFMOMA's art-texting service sent everyone with a US mobile network, and a soft spot for art, on …
Twitter announced the launch of Promoted #Stickers just a few weeks ago and today we've spotted our first example of the feature in the wild in the UK. According to a recent Twitter blog post, …
Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing.In Brazil, Hering, the fashion retail giant, worked with BETC to launch "SnapBlackFriday" - its own interactive Black Friday …
In the very crowded and competitive marketing landscape, many marketers get worked up when they're tasked with reaching Millennials. While popular beliefs have it that social media is where they should concentrate their efforts, a new study brings …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their insight …
Five years ago, no one really knew what a social media manager was really doing. Today, things have changed. Even if there is still no clear description of what the job entitles, we now know that …
“Facebook, Twitter, Instagram, Snapchat, Google+, Vine, YouTube, Periscope, LinkedIn. How in the world will I ever do it all!? My life is over. This is impossible! How do people do it? AHHHH!” Also Read: You Can …