Twitter announced the launch of Promoted #Stickers just a few weeks ago and today we’ve spotted our first example of the feature in the wild in the UK. According to a recent Twitter blog post, “Promoted #Stickers are now live in the UK and other global markets.”
Warner Bros. is currently running a Promoted #Stickers campaign across several countries – UK, US, France, Japan, Brazil, and Spain. The campaign is for the upcoming “Fantastic Beasts And Where To Find Them” film, written by J.K. Rowling of Harry Potter-fame. Fans can choose to use stickers on their photos inspired by the main character – Newt Scamander. His scarf, suitcase, wand, or jacket.
The film opens in November and stars Eddie Redmayne as Newt Scamander.
— Fantastic Beasts (@FantasticBeasts) July 23, 2016
Anyone on Twitter can use to make their photos more fun and engaging with Promoted #Stickers that brands create. Brands create their own custom stickers (4 or 8 of them), promote them, and allow users to use them, driving “brand affinity” and raising “awareness” of a brand’s message. This is because Promoted #Stickers are visual hashtags. Photos with a “brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.”