Coca-Cola “Open to Better” is the brand’s latest campaign that gives you space on its cans to share positive messages with your loved ones.
There are few brands in the world that are renowned enough to remove their logos from their own products. Coca-Cola is definitely one of them.
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As part of a new European campaign titled “Open to Better,” Coca-Cola removed its logo from its cans to encourage fans to “pledge to do things differently in 2021.”
Instead of the logo, you will find inspiring resolutions, including customizable messages you can order online and get sent to your loved ones. The limited-edition cans are available at retailers across Europe.
The campaign was imagined by 72andSunny Amsterdam as a way to turn the cans into a “vehicle of hope and openness” that aimed to inspire positive change and personal resolutions for 2021.
Aside from the limited-edition cans, the Coca-Cola “Open to Better” campaign also consists of three short social films that aim to inspire consumers to create their own messages.