Coca-Cola “Open to Better” is the brand’s latest campaign that gives you space on its cans to share positive messages with your loved ones.
There are few brands in the world that are renowned enough to remove their logos from their own products. Coca-Cola is definitely one of them.
As part of a new European campaign titled “Open to Better,” Coca-Cola removed its logo from its cans to encourage fans to “pledge to do things differently in 2021.”
Instead of the logo, you will find inspiring resolutions, including customizable messages you can order online and get sent to your loved ones. The limited-edition cans are available at retailers across Europe.
The campaign was imagined by 72andSunny Amsterdam as a way to turn the cans into a “vehicle of hope and openness” that aimed to inspire positive change and personal resolutions for 2021.
Aside from the limited-edition cans, the Coca-Cola “Open to Better” campaign also consists of three short social films that aim to inspire consumers to create their own messages.
You might also like
More from Featured
Rift Tour, the next big Fortnite concert will take place very soon, August 6-8th, but the headliner remains a mystery.
Discord has released a new short film where community members escort Danny DeVito and Awkwafina on an immersive journey into …
The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright …
Instagram has announced a range of changes to protect young people on its platform, including defaulting certain accounts to private.
Reddit announced its Holiday Hub to help marketers better plan their holiday campaigns with insights and resources related to its …
Pinterest now lets Creators make Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content.
Google will require all employees to receive the COVID-19 vaccine before being allowed to return to the company's offices.