YouTube announced annotations will completely disappear from its platform come January 2019. From now it will only be cards and end screens.
YouTube annotations were one of the platform’s first feature to engage with viewers and drive them to take action on videos. Despite their early success, YouTube is will be retiring all annotations in January 2019. Not only will you no longer be able to add them onto your videos, all existing annotations will also be removed, according to a YouTube support page.
YouTube annotations were doomed since March 2017. Back then, YouTube announced it would be discontinuing the annotations editor, stopping any creator from adding them to new videos. Yes, that means that any video you are watching that includes annotations was published before then.
It was also then that YouTube introduced Cards and End screens. These new features quickly caught on with creators and the use of annotations decreased rapidly by over 70%. The main reason could of course be that these new formats also worked on mobile, something annotations never did.
And the fact of the matter is that annotations were an awful UX, transparent text boxes popping up out of nowhere and ruining your visual experience. Sad to see them go, are we?
You might also like
More from Youtube
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to …
CEO Susan Wojcicki announced YouTube is creating a multiyear $100 million fund to amplify and develop the voices of Black …
YouTube was once launched as a video-dating website. Thankfully, that didn't work out and it soon became the world's leading …
After months of testing, YouTube is opening up its Video Builder to more businesses. The free beta tool lets them …
According to reports, YouTube will be reducing the amount of content spreading conspiracy theories linking 5G technology and COVID-19.