Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing.
In Brazil, Hering, the fashion retail giant, worked with BETC to launch “SnapBlackFriday” – its own interactive Black Friday campaign, exclusively on Snapchat.
Snapchat’s basic USP is that everything on it, is ephemeral. Hering and BETC realised that this was the one insight they could easily align with retail: Sales only last for a short time… just like any story on Snapchat. So, the idea of “SnapBlackFriday” was born.
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Hering created a series of looks that were then shared on Snapchat. To spice it up, the brand then added a series of “discount signs” in the frame, each staying visible for only a couple of seconds. The aim was for followers to be quick enough to capture a screenshot on their phone, to then be able to claim the respective discount.
If you don’t understand, it will all make more sense once you watch the video:
The idea was pure engagement genius. The campaign was so successful, it helped Hering increase its annual sales by 17% in 2015!
What do you think? Time to consider Snapchat for your brand?
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