Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing.
In Brazil, Hering, the fashion retail giant, worked with BETC to launch “SnapBlackFriday” – its own interactive Black Friday campaign, exclusively on Snapchat.
Snapchat’s basic USP is that everything on it, is ephemeral. Hering and BETC realised that this was the one insight they could easily align with retail: Sales only last for a short time… just like any story on Snapchat. So, the idea of “SnapBlackFriday” was born.
If you like our stories, there is an easy way to stay updated:
Hering created a series of looks that were then shared on Snapchat. To spice it up, the brand then added a series of “discount signs” in the frame, each staying visible for only a couple of seconds. The aim was for followers to be quick enough to capture a screenshot on their phone, to then be able to claim the respective discount.
If you don’t understand, it will all make more sense once you watch the video:
The idea was pure engagement genius. The campaign was so successful, it helped Hering increase its annual sales by 17% in 2015!
What do you think? Time to consider Snapchat for your brand?
You might also like
More from Snapchat
Snapchat's free Snap Focus course helps you master advertising on its platform and complete your Snapchat Advertising Essentials certification.
At Snap's Partner Summit, Snapchat debuted Minis, a collection of lightweight third-party apps that come to life inside the app's …
Snapchat has announced it will no longer promote Donald Trump's Stories on its Discover homepage. His public account won't be …
Snapchat has announced a new augmented reality lens created in collaboration with world-renowned British artist Damien Hirst.
The entire cast of long-running hit sitcom The Fresh Prince of Bel-Air reunited on Will Smith's original show on Snapchat.
Snapchat added App STories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.