What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in their ads.
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, test them to find out!
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for bigger goals.
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for an answer.
Google has released its annual overview of the most searched for terms for 2021, shedding light on societal trends and meaningful shifts.
A recent Yelp survey reveals the factors that generate trust in reviews of businesses on its platform.
Reddit has unveiled today its annual recap of the most upvoted posts, AMAs, RPANs, and revealed cryptocurrency as the most talked about topic.
The Roundup's first issue showcases how brands partnered with creators and drove success from handing them creative reins.
Twitter has published a list of topical trends and tips that brands can use in their 2021 festive season marketing efforts.
A recent study reports that 43% of Americans surveyed blame social media for the decline of empathy in society.
A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
Clubhouse has introduced 'Creator Commons' - a new resource hub to guide creators in their presence boosting strategies.
Snapchat has launched a new data tool to help creators identify popular Snaps and trending topics on its platform.
TikTok has compiled and published a complete guide to creating impactful content and ads on its platform, pointing to a variety of free resources.