Last week, TikTok launched “The Roundup,” a new content series that showcases some of the most interesting and successful brand campaigns on TikTok.
The Roundup is divided into issues, and each of them covers a new topic on the subject of how brands are driving real business results from their TikTok campaigns.
The first 8-page downloadable PDF of The Roundup includes insights about creator-led campaigns and brings examples of successful brand/creator partnerships.
Related | What Happens When You Buy TikTok Followers: Performance Insights And Key Learnings
According to TikTok “one of the most effective ways for brands to show up authentically is by partnering with popular TikTok creators who already know the platform best and how to connect with audiences at scale.”
Furthermore, brands find the biggest success when they not only partner with these creators but also allow them the power to steer the creative in their unique voices and styles. “This allows for total authenticity, which is key to resonating with the TikTok community,” explains the announcement.
Among the five case studies of recent campaign successes reported in this first issue, is the recent story of Vessim, a DTC retailer known for their stylish waterproof sneakers. For their campaign, the sneakers brand partnered with and handed creative reins to 36 million follower-strong, Canada-based creator Kris Collins (@kallmekris).
Kris produced a playful story in her hilarious style about Vessi’s waterproof kicks. Vessi then also amplified the video on TikTok’s native ad format, Spark Ads, to boost the content as a TopView or In-Feed Ad. As a result, Kris’s creative gave Vessi 2x higher ROAS compared to the brand’s other non-creator-led content, 59% lower cost per purchase, and 38% lower cost per click.
The first issue also spotlights the creator, with half a page entirely dedicated to describing Kris Collins, and her work and achievements.
However, it also includes some more general stats and insights to help guide brands in their approach to advertising on this platform. For example, partnering with creators gives brands immediate credibility, and fuels product discovery by 42% – and purchase by 33% – among Gen Z audiences.
“Brands that partner with creators build instant credibility with our community, allowing them to show up in new ways that feel totally fun, natural and real. The result isn’t just powerful performance, but a newfound trust and affinity by our passionate community that wants to actively lift brands to the forefront of culture,” TikTok explains in an effort to drive advertisers to its Creator Marketplace platform.
Featured: TikTok
You might also like
More from TikTok
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
