Starting this April, marketers can begin upgrading their Smart Shopping and Local campaigns to Performance Max.
After introducing Performance Max campaigns last year, Google is now rolling out them out to all advertisers around the world.
By the end of this year, AdSense auctions will no longer be determined by second-highest bids, as Google moves its model to first-price.
As more people watch YouTube on their TVs, Google Ads is making Video Action campaigns available on Connected TVs.
Google is making data-driven attribution the default attribution model for all new conversion actions in Google Ads.
Google Ads has implemented new cryptocurrency policies allowing a small group of registered financial entities to advertise their services.
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
Next month, Google will be banning ads from running on websites that spread debunked COVID-19 conspiracy theories.
Google has announced the rollout of its 3D Swirl ad format to all Display & Video 360 customers globally.
Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to find and secure ad inventory on streaming content.
Google is introducing a new advertising policy for certain types of ads prohibiting targeting based on gender, age, parental and marital status, and more.
Google has made it official: You can now reach up to 2.9 billion people with a single campaign. Welcome, Discovery ads.
Retailers using Google local inventory ads can now indicate which of their products are available for store pickup with a new curbside pickup badge.
Google will start requiring identity verification from all advertisers on its platforms - not just those running political ads.
As part of its commitment to support SMBs during the COVID-19 pandemic, Google is making $340 million in Google Ads to all SMBs.
Google is updating its "Other restricted businesses policy" with a ban on ads for documents or services that people can receive from a government or its entrusted providers.
Google Partners requirements are changing. As of June 2020, companies will have to work harder to get or keep their Google Partner status badge.
Google announced that improved Standard delivery will soon be the only ad delivery method for any Google Ads campaigns.
