Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to find and secure ad inventory on streaming content.
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Google is introducing a new advertising policy for certain types of ads prohibiting targeting based on gender, age, parental and marital status, and more.
Google has made it official: You can now reach up to 2.9 billion people with a single campaign. Welcome, Discovery ads.
Retailers using Google local inventory ads can now indicate which of their products are available for store pickup with a new curbside pickup badge.
Google will start requiring identity verification from all advertisers on its platforms - not just those running political ads.
As part of its commitment to support SMBs during the COVID-19 pandemic, Google is making $340 million in Google Ads to all SMBs.
Google is updating its "Other restricted businesses policy" with a ban on ads for documents or services that people can receive from a government or its entrusted providers.
Google announced a "new experience in Google Ads" that simplifies attribution reports, allowing users to get to important data fast.
Google Ads introduced a new "continuous audience sharing" feature that lets advertisers share any remarketing lists in a manager account with sub-accounts.
Google Partners requirements are changing. As of June 2020, companies will have to work harder to get or keep their Google Partner status badge.
Google announced that improved Standard delivery will soon be the only ad delivery method for any Google Ads campaigns.
Google Ads is introducing a bid simulator support for the Target ROAS bid strategy, and a new budget simulator to help you understand how budget and goal changes can impact smart bidding.
Explanations is a new feature that lets advertisers quickly understand performance changes in campaigns. Here's how to view them in your Google Ads account.
Google has announced that Google Ads advertisers will now be able to view some of their top bidding signals in the bid strategy report.
Google has announced that all advertisers globally can now buy the YouTube Masthead on a CPM basis, as a seamless cross-screen buy or only on TV Screens.
Google is deprecating its AdSense iOS and Android app, and will be removing it from the app stores by the end of the year.
V1.2 of Google Ads Editor was released last week, and it includes support for several new campaign types and updates to multi-account management.
According to reports, YouTube is testing a new Instant Reserve tool that allows advertisers in different industries to reserve their ad space ahead of time.