As more people watch YouTube on their TVs, Google Ads is making Video Action campaigns available on Connected TVs.
YouTube is expanding Video Action campaigns to Connected TVs (CTVs) to provide an opportunity for advertisers to tap into the pandemic-led consumption shift seeing a rising number of people watching YouTube content on their home TV sets.
According to a YouTube internal data report, over 120 million users in the U.S. streamed YouTube or YouTube TV on their TV screens in December 2020 alone.
The expansion will make YouTube ads on CTVs more shoppable and help consumers quickly learn about the products and services they’re interested in. This is meant to lead to increased online sales and generated leads.
The stand-out option of Video Action campaigns dedicated to bigger screens combines inventory from across YouTube, Google video partners, and now YouTube CTV. They display a URL at the bottom of the TV screen, inviting users to visit an advertiser’s website from their desktop or mobile device without interrupting their TV viewing session.
The TV-like ad placements facilitate cheaper access to advertising on the bigger home screens than traditional ads and provide an effective way to generate and measure sales and leads.
By combining their campaign strategies with the Conversion Lift beta on TV screens, advertisers can get actionable results in real-time while measuring the impact of YouTube ads on driving user actions.
Attribution and lift measurements on Google Ads provide effective models to assess how customers end up visiting the advertised website, sign up for a service, or convert to purchasing. And now Google has even simplified entry to one of its most complete attribution models, the Data-Driven Model, on Google Ads.
Video action campaigns on TV screens are now globally available through Google Ads.
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