Google Partners requirements are changing. As of June 2020, companies will have to work harder to get or keep their Google Partner status badge.
A new Google Partners program is being launched this summer and with it some changes that some Google Partners – or companies trying to get their badge – won’t like. Some of the new requirements are more difficult to achieve and maintain, and some are already proving unpopular.
Furthermore, the benefits for Google Partners aren’t becoming that much better.
The changes in Google Partners requirements are:
- Performance will be based on whether an account adopts the optimization score recommendations, as opposed to revenue growth and retention of a company’s clients or a company’s growth in revenue and number of advertisers. Many professionals prefer not to follow score recommendations, so this is going to be a problem for them.
- The minimum ad spend for Partners doubles to $20,000 from $10,000 in the last 90 days. For some, this is not going to be an issue, but it makes it more difficult for companies that are just starting out, to enter the Partner program.
- At least 50% of users must have updated their Google Ads certifications in Search, Display, Video, and Shopping as opposed to 1 affiliate individual certified. The certifications can be earned in Skillshop (formerly known as Academy for Ads).
- Specializations are being replaced by product capabilities. We’ll need to update you on this.
Companies that meet the new requirements after June 2020 will have access to a new Partner badge, new status, and product capabilities categories to help them stand out, showcase their areas of proficiency, and provide more exclusivity. Finally, they will also receive new program benefits that aren’t exactly clear right now.
You might also like
More from Google
Google is adding a new "licensable" badge to images for which a publisher or creator provides licensing information.
Following the launch of activity cards last year, Google is now updating them to focus on jobs, recipes, and online …
Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
After testing lead form ad extension in Search campaigns for the last months, Google is extending the feature to YouTube …
Google is finally rolling out its Nearby Share content-sharing feature on smartphones running Android 6.0 and above.