Google is introducing a new advertising policy for certain types of ads that will prohibit targeting based on gender, age, parental and marital status, and more.
Google’s ads policies already seek to protect users from being discriminated against and gives them the ability to opt out of seeing personalized ads on its platforms. For over ten years, Google has also put personalized ads policies into place, prohibiting advertisers from targeting users on the basis of “sensitive categories related to their identity, beliefs, sexuality, or personal hardships.”
Related | Google Meet Gets AI-Powered Noise Cancellation
Now, Google is introducing a new personalized advertising policy for housing, employment, and credit opportunities ads. The change bans advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code, in addition to race, religion, ethnicity, sexual orientation, national origin or disability. The move is part of Google’s efforts to protect users from discrimination.
Google says that “the changing circumstances of the coronavirus pandemic and business continuity issues” make it difficult to estimate exact rollout timelines, but plans to roll out the update in the U.S. and Canada “as soon as possible” and – depending on the situation – by the end of the year. Advertisers will be notified with further information on how they will be impacted by the changes.
As part of the same effort, Google says it will be providing housing advertisers with more information about fair housing to ensure they are behaving in a way that supports housing opportunities and access to them.
Google isn’t the first to institute stricter ads policies pertaining to employment, housing, and credit ads. Facebook already targets discriminatory advertising, and has been doing so for the last few years.
You might also like
More from Google
Area 120 Launches Google Fundo, A Virtual Events Platform For Creators
Google's Area 120 has announced the expansion of its Fundo virtual events platform to all creators in the US and …
How To Install Google Maps On The Apple Watch
Three years after leaving it, Google Maps is making its come back on the Apple Watch with a new version …
Google Now Allows Sharing To Non-Google Accounts On G Suite
Google now lets G Suite users collaborate with non-Google account users in Drive, Docs, Sheets, Slides, and Sites.
Google Makes It Easier To Find Licensable Images In Search
Google is adding a new "licensable" badge to images for which a publisher or creator provides licensing information.
You Can Now Cast Google Meet And Duo Video Calls To Your TV
Google is rolling out the ability to cast your Google Meet and Duo video calls directly to your TV and …
Google Makes It Easier To Find Jobs, Recipes And Products On Search
Following the launch of activity cards last year, Google is now updating them to focus on jobs, recipes, and online …
Google Launches Search Console Insights Tool For Content Creators
Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
Google Introduces People Cards, Virtual Visiting Cards Feature In Search
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
Google Simplifies Image Requirements For App Ad Campaigns
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
