Retailers using Google local inventory ads can now indicate which of their products are available for store pickup with a new curbside pickup badge.
During the COVID-19 crisis, more and more people are looking to avoid shipping delays on their e-commerce orders, so searches for “in-stock” have grown significantly in the last months.
Related searches saw grew over 70% between March 28 and April 4, as people on lockdown sought to get a better indication of current product availability. Also, according to Google’s data, searches for “curbside pickup” and “home delivery” grew by 70% and over 100% respectively over the week ending on March 28.
As a result, Google is now helping retailers to connect more effectively with local shoppers who want to get certain products quickly, with “safer fulfillment options,” such as in-store and curbside pickup.
Related | New Google Tool Provides Insights On Changing Consumer Interests
Retailers using local inventory ads can indicate to shoppers whether the products they are searching for are available for nearby store pickup. The new feature is available in the countries where local inventory ads have launched, which include Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S.
To do so, advertisers add the new curbside pickup badge within their product ads, to show whether they are available for store pickup. The new feature makes shopping easier and safer for customers and retail employees.
The local inventory ads curbside pickup badge is now in beta and has been made available to advertisers that have completed the onboarding for store pickup. Businesses that are interested in including curbside pickup in their ads can either reach out to their account team or complete the form here.
Those businesses that are not running local inventory ads can also let their customers know whether they offer pickup, delivery, or curbside pickup through Google My Business.
This is available to all businesses globally and can be done by adding or editing attributes to their Business Profile that appear on Search and Maps.
You might also like
More from Google
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
Google Now Has A Guest Mode On Its Smart Speakers
The new Guest Mode on Google Smart Speakers limits access to your persona data like your calendar and won't save …
Google Brings Smart Compose And Autocorrect To Comments In Docs
To help users write comments quickly, Smart Compose and autocorrect are now available when adding comments in Google Docs.
Google Tests Adding TikTok And Instagram Videos To Search Results On Mobile
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of …
Google Adds Subscriptions Page To The Google Store
Google is using the Google Store to promote its various subscriptions, with a new dedicated page.
Google Lets Users Try On Makeup In AR
Google is launching a new AR-powered feature that lets users try on makeup and lipstick on its app.
Google Meet Adds Live Captions In Four New Languages
Google is rolling out live caption support in Google Meets in four new languages: French, German, Portuguese, and Spanish.
Google Is Testing Dark Mode In Desktop Search
According to reports, Google is testing a new dark mode in its desktop search experience.
Google Brings Messaging And Customer Insights To Google Maps And Search
Google is bringing messaging capabilities and customer insights on Google Maps and Search to help businesses answer questions from the …