What happens when you take the world's trendiest social media platform and mix it with a very popular Emoji app? The Answer is SnapMoji! Snapchat announced a new integration with BitStrips, owner of the popular emoji app Bitmoji, …
Snapchat has always been about ephemerality. The temporary nature of content on the platform has been a major part of its identity. That's also part of its appeal for its main audience - young millennials. …
A major contributor of Snapchat's appeal and meteoric rise among teens, was that their parents weren't on it. Facebook was starting to look "old". And guess what. The same is happening on Snapchat. Older audiences are flocking …
Snapchat has seen impressive growth during the past year, and there’s no indication that it will stop anytime soon. Despite the increasing number of attempts by users and brands to enjoy its benefits, there is still …
Snapchat's Discover section has so far been a great success and it's obvious that the company wants to strengthen it even more. Just about a year after Discover became a lot more prominent on Snapchat, …
Snapchat has just been valued at over $20 billion, as it recently completed a $1.8 billion funding round. But what is more interesting, is that the deck the company used to convince investors, has been leaked, …
Snapchat may be unknown territory for many brands, but there are a few of them that not only know how to use the platform - but also take full advantage of its features, creating sensational campaigns. The latest brand to conquer …
Netflix may be amongst the most digitally and social media-savvy brands out there and not afraid to show it. The streaming service recently took over the streets of Paris with a brilliant guerrilla-marketing Snapchat campaign. Netflix …
Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing. In Brazil, Hering, the fashion retail giant, worked with BETC to launch "SnapBlackFriday" - its own interactive Black Friday …
There is a constant struggle to follow the latest trends in social media as things seem to be changing at the speed of light. By the time a social network gets popular and enjoys its …
Snapchat is growing so big that it has started acquiring more and more companies. Bitstrips, the personalised avatar/comic strip company is the latest one to come under the umbrella of Snapchat and it reportedly cost around …
I'm not going to lie... I don't like Snapchat. There have been times that I've used it only because I've had to, but generally it's not one of my preferred social platforms. Saying that though, does …
Snapchat is known for some bold moves when it comes to adding new and sometimes, perplexing features. It is also known for its rather interesting monetisation strategy. But we've never been aware of the company looking …
Video, video, video. No matter how many times we say it, it's never enough. Video is already at its peak, and Snapchat seems to be outpacing its competitors really fast. The news come straight from Snapchat's CEO, Evan …
Snapchat has a new lens. Remember those lenses Snapchat added a while back? They let you throw up rainbows, kill flies with your tongue, make yourself look like an alien, etc... Well the new one, …
Snapchat is booming. And not only as a platform, but as a business as well! After announcing a massive deal with Viacom, Snapchat is now introducing a new revenue stream, in the form of on-demand geofilters! Also …
Snapchat has always wanted to attract more advertisers, and an upcoming deal with Viacom may prove that its time to become a mainstream medium may have finally come. Also Read: Snapchat Will Soon Allow Users To Subscribe To …
There are two sides that make up the success of any platform. One - its users. The other - the publishers that offer content to users and keep them engaged. Platforms, especially ones like Snapchat, …
Recent Posts
- The Reality of Careers in Social Media: Insights from...
January 29, 2024 - Do Google SEO Tactics Work on Social Media?
January 24, 2024 - YouTube Is Testing AI-Generated Video Summaries
August 7, 2023 - Meta Prepares To Launch AI Personas To Retain And Engage...
August 7, 2023 - TikTok To Discontinue TikTok Now, Its BeReal Clone
June 27, 2023 - Miller Lite Created Beer Ice Cubes To Cool Your Beer
June 27, 2023
Creative Campaigns
- Miller Lite Created Beer Ice Cubes To Cool Your BeerJune 27, 2023
- Streamberry: Joan Is Awful, And You Can Be Too
June 20, 2023 - Find Your In: LinkedIn Transforms Laundromats into...
May 30, 2023 - MissJourney AI: Fighting Biased Gender Stereotypes
May 23, 2023 - Dove Shatters Beauty Stereotypes In Gaming
May 15, 2023 - Why Fetch Pet Insurance Is Getting Into The Craft Beer...
May 4, 2023