Snapchat has shown phenomenal growth lately, and is fast becoming a worthy competitor to both Facebook and Instagram. And while it’s preferred among younger users, its age range is widening – with more and more older users starting to use it.
Instagram launched Stories and a whole lot more last year, bringing its features almost up to speed with Snapchat. So, in order to compete, Snapchat has worked on its search functionality, and is now improving it with new features.
One of the metaphorical “thorns” in the side of Snapchat, has been search and discovery of users or content. The new search bar appears at the top of the app for easy access, and helps users find their friends, groups, Discover publishers and more. This search feature allows users and content to finally be discovered on Snapchat. For many people using it, Snapchat has just got a lot better – but will small features like this turn the tide?
Let’s be clear. There are currently as many users using Instagram Stories, as there are users on Snapchat. Instagram is winning. Hands down. For now.
The new search bar is only available to some Android users for now, and will be rolling out more widely soon!
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.