Snapchat will enter the New York Stock Exchange next March with a valuation of 25 billion US dollars. Far from the 3 billion Facebook wanted to pay, just 5 years ago!
When Evan Spiegel refused to sell to Facebook, half of us clapped and the other half thought he was crazy. Well, the recent valuation, a month before Snapchat enters the NYSE, shows that he might have been right.
Over the last 5 years, Snapchat grew to become the leading social app among the younger demographic. Snapchat worked on its ad offering, revamped its app, added many cool updates, filters, stickers and lenses to also become a profitable business. Then the company launched its first hardware, Spectacles and became Snap Inc. Today, weeks before it launches a new CPM advertising model, Snap Inc. is getting ready for IPO.
Lead by Morgan Stanley and Goldman Sachs, Snapchat’s IPO will become the second largest since Facebook’s on May, 18 2012.
Now who still thinks Spiegel made the wrong decision?
You might also like
More from Snapchat
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute.Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
