What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits. In a brick-and-mortar retail establishment, abandoning one’s …
We’re living in the "golden age" of social media - there’s no doubt about that. 2016 was an astonishing year, and it was filled to the brim with exciting updates and fascinating new features. This is a trend that isn't showing …
96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …
Headshots, kittens, or group selfies – the profile photos we choose, reveal a great deal about us. These visuals show how we see ourselves and how we want to be seen by others, which makes them extremely intriguing to …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …
Instagram’s worldwide user-base getting past the 400 million-mark in the second half of 2015, was one of the most delightful news for online marketers across the globe. It’s amazing that what started as an app …
Small businesses benefit a lot from social media marketing, provided they do it right. All too often though, have we seen small businesses try it, only to give up on it very quickly. Some don’t …
Many brands have caught on to the exciting branded hashtag game in the past year. With hashtags being able to connect conversations that brands are having with their fans, and ones that fans are having with …
A picture really is worth a thousand words. Times have changed and words alone just aren’t enough. Sometimes, your message needs that extra bit of expression that words can’t quite capture. With the sheer amount of photography, …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Jim Edwards wrote an article on the rumor of Google buying Twitter after the announcement of their big partnership. Let's leave aside the rumor for now and see what potential impact this would have on the entire …
This post was brought to you by Have you ever considered that it’s not just your friends looking at your social media profiles? 93% of recruiters use social media to vet candidates and - more importantly …
Have you ever wondered why your social media marketing efforts are not paying off? You have spent a considerable amount of time crafting a social media strategy for your business, but something is amiss. Something …
This post was brought to you by While it took some time for Social Media to become a career that’s taken seriously by businesses, it is now well and truly established. In fact, the social media …
This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape. Digital marketers will focus more on curating quality owned-content and creating true user experiences. They will …
Google has everything now. Besides basically being the Internet as the world’s largest search engine, Google offers email services, instant messaging, video messaging, tablets, computers, phones, portable GPS technology, scholarly articles, translation services, data storage, news …
Just a few years ago, we all thought that the second screen was the mobile screen. As technology - and devices evolve - more and more users turn to mobile and make their former second …
Having a portfolio has become the norm in the creative industry, however, it’s not just designers and photographers who can benefit from having one.
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