If quality is better than quality, 2019 has been here to show us that brands should stick to one social network and not all of them, in order to have greater impact.
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Welcome to the latest edition of this week's top social media trends! Facebook brings more to its Creative Hub, Snapchat now has context cards and Instagram content may have peaked.There are two things that really …
It started as an idea and grew to be one of the largest websites of its kind, today WeRSM is reaching yet another milestone: our first private investor.January 2013, WeRSM was born: It was only a …
Social media: we all swear that it's the best channel to reach out to Millennials, Generation Z and other teenagers - by a long shot. But do we really understand these generations, or really know how to talk to them?They are …
Welcome to the latest edition of this week's top social media trends! Instagram did launch its new organic carousel posts, WhatsApp added its own version of Snapchat stories and Audi obliterated BMW on Twitter. Sounds …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
Instagram copied Snapchat heavily in 2016, introducing many features that are clearly geared towards poaching the latter's main audience. Today, apart from some small differences, the two platforms are incredibly similar. So much so, that many …
It's that time of year when you start setting your goals and there is a growing challenge when dealing with social media marketing. How can you set your goals in a constantly changing field? How …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
With Facebook currently leading the way in advertising offerings, Twitter has had to shift up a gear. To address its lack of competitive ad products, the company announced that it has begun testing a new …
It's Christmas for Buffer already! The social media management platform has acquired Respondly, a social media customer service and brand monitoring tool. According to the official announcement, there are no plans of integrating the new acquisition into …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …