When it comes to brands, one of Facebook‘s most used features is geo-targeted posts. Big players tend to centralize top management of their social profiles and then allow local markets to post through the parent page in their native language, using local assets.
Twitter is already offering the ability to geo-target tweets through its API and for promoted tweets, but certain reliable sources are now reporting that the feature will be rolled out to specific accounts for organic tweets and without the use of third party services.
Also Read: A Short Guide to Advertising on Twitter
This could potentially work very well for socially devoted brands like KLM but it could also be a huge problem if the community managers are not absolutely aligned 24/7.
What do you think? Would you rather DM support of your local account or would you trust a global account that tweets in your language?
Related Stories:
- Twitter Introduces #Birdsignals in the UK
- Twitter Experimenting With Virality Prediction?
- Facebook is Testing Feature To Surface Old Posts
You might also like
More from Twitter
Twitter Turns Tweets About Wearing Masks Into Billboards
New Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the …
Twitter Is Adding More Context To Trends To Fight Misinformation
Twitter is rolling out an update that provides more context for trending topics, a feature that has been heavily used …
Twitter Shares Insight On The Impact Of Different Video Ad Formats
Twitter worked with MAGNA Global and IPG Media Lab to find out how its various video ad formats can be …
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
Quote Tweets Get Their Own Counter On Twitter
“Tweets about a tweet add more to the conversation.” Twitter makes Quote Tweets easier to find with a new counter …
Twitter Now Provides More Context About Who Sent You DM Requests
Twitter has announced a new feature that gives you more information about users who send you unsolicited DM requests.
Twitter Finally Launches Its New Rebuilt API
Twitter has finally made its v2 API available to developers - totally rebuilt for the first time since 2012.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
TwiTok? Twitter Enters Talks To Acquire TikTok
Twitter has reportedly entered talks to acquire TikTok's US operations, after President Trump gave TikTok a 45-day ultimatum, to sell …
