When it comes to brands, one of Facebook‘s most used features is geo-targeted posts. Big players tend to centralize top management of their social profiles and then allow local markets to post through the parent page in their native language, using local assets.
Twitter is already offering the ability to geo-target tweets through its API and for promoted tweets, but certain reliable sources are now reporting that the feature will be rolled out to specific accounts for organic tweets and without the use of third party services.
Also Read: A Short Guide to Advertising on Twitter
This could potentially work very well for socially devoted brands like KLM but it could also be a huge problem if the community managers are not absolutely aligned 24/7.
What do you think? Would you rather DM support of your local account or would you trust a global account that tweets in your language?
Related Stories:
- Twitter Introduces #Birdsignals in the UK
- Twitter Experimenting With Virality Prediction?
- Facebook is Testing Feature To Surface Old Posts
More from Twitter
Twitter Will Prioritize COVID-19 Information From Verified Accounts
Twitter announced that verified accounts tweeting COVID-19 updates would be prioritized over non-verified accounts.
Twitter Now Lets Android Users Pin Lists And Swipe Through Them
Twitter is giving Android users a better way to access lists. By pinning up to five Twitter lists, users can …
With ‘Fleets’ Twitter Is The Latest Platform To Test Ephemeral Stories
Twitter is testing its own version of Stories, called Fleets, letting users post ephemeral content that disappears after 24 hours.
