It’s Christmas for Buffer already! The social media management platform has acquired Respondly, a social media customer service and brand monitoring tool. According to the official announcement, there are no plans of integrating the new acquisition into the Buffer platform, yet.
Also Read: 5 Mobile Apps Every Social Media Manager Needs
Respondly specialises in customer support, on Twitter mainly. It offers a variety of features, such as tweet tracking, collaboration tools, reporting and keyword searching for measuring brand sentiment. It is currently used by many established brands and platforms, such as Automattic – the maker of WordPress, Disqus, Slack and many many more.
In other words, not only did Buffer avoid the cost of building a similar tool, but it also got to acquire retainer accounts that pay for the service as well. Moreover, the acquisition helps Buffer expand its offering and transform from a social media marketing platform, to a complete toolbox for social media managers which will handle content, customer service and image creation – via its Pablo tool.
According to the same announcement, all Buffer tools -Buffer itself, Pablo and Respondly- will stay as standalone apps and platforms. As Joel Gascoigne states, simplicity is key to the service as it’s better to “build something truly incredible that solves a very specific need rather than a solution that tries to be everything to everyone.”
While Buffer is known for its transparency policy, the exact amount of the acquisition was not revealed, due to contractual restrictions. However, what is known is that Buffer will proceed to rebranding and renaming Respondly to Respond, a simpler brand name.
Buffer has had a busy year, launching a calendar feature for its platform and growing its team. We are pretty sure that there more updates underway. In the meantime, you can sign up for early access to the all new Respond tool here.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Other Platforms
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
TikTok (Finally) Adds A Friends Tab
TikTok has finally added a friends tab, it replaces the Discover tab in the app’s bottom menu.Is TikTok becoming a …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.