It’s Christmas for Buffer already! The social media management platform has acquired Respondly, a social media customer service and brand monitoring tool. According to the official announcement, there are no plans of integrating the new acquisition into the Buffer platform, yet.
Also Read: 5 Mobile Apps Every Social Media Manager Needs
Respondly specialises in customer support, on Twitter mainly. It offers a variety of features, such as tweet tracking, collaboration tools, reporting and keyword searching for measuring brand sentiment. It is currently used by many established brands and platforms, such as Automattic – the maker of WordPress, Disqus, Slack and many many more.
In other words, not only did Buffer avoid the cost of building a similar tool, but it also got to acquire retainer accounts that pay for the service as well. Moreover, the acquisition helps Buffer expand its offering and transform from a social media marketing platform, to a complete toolbox for social media managers which will handle content, customer service and image creation – via its Pablo tool.
According to the same announcement, all Buffer tools -Buffer itself, Pablo and Respondly- will stay as standalone apps and platforms. As Joel Gascoigne states, simplicity is key to the service as it’s better to “build something truly incredible that solves a very specific need rather than a solution that tries to be everything to everyone.”
While Buffer is known for its transparency policy, the exact amount of the acquisition was not revealed, due to contractual restrictions. However, what is known is that Buffer will proceed to rebranding and renaming Respondly to Respond, a simpler brand name.
Buffer has had a busy year, launching a calendar feature for its platform and growing its team. We are pretty sure that there more updates underway. In the meantime, you can sign up for early access to the all new Respond tool here.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Other Platforms
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most.LinkedIn is rolling out a new …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …